New AdWords Content Network Feature - Keywords + Placements

I came across a new AdWords content network feature in an account today. I'm a fan of the content network and am always interested in testing new ways to target users with my ads.

Anyway, the message in the account said they are testing a new feature that allows advertisers to use keywords and placements in the same campaign. It's being called an "advanced content network option". Google's offering a simple explanation and example that explains what this option is and how it works.

According to Google;

"Instead of creating separate campaigns for keywords and placements, you can now include both in any campaign. All ad groups now have tabs for both keywords and placements, and the two can work together to target your ads on the content network.

Here's an example: You might target the keyword roses and the placement *www.example.com*. You can let the keyword roses display your ad across the content network, and use placements to raise your bid whenever roses triggers your ad on www.example.com. Or you can choose to have your ad appear only on www.example.com, and only when its content is a match for roses.

Placements are still entirely optional. They affect your ads on the content network only. You can do nothing and your existing campaigns will continue running just as they have. But these new options can give you better control of ad placement and pricing on the content network."

I'm a heavy user of the content network and placements...having them available in the same campaign will definitely, at least for me, bring some efficiency to the table. I'm looking forward to testing this feature out over the next few weeks.

Here's the page with all the information about this new feature.