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Monday, June 30, 2008

AdWords Pay-per-action beta is ending

Logged into an AdWords account tonight and noticed a message that says AdWords pay per action is ending;

"The pay-per-action beta will be discontinued the last week of August 2008. After this date, your pay-per-action campaigns and ads will no longer be active. If you wish to retain permanent records of your pay-per-action data, please export it from the Report Center before all pay-per-action campaign data is removed the last week of October."

A link was provided that includes more info: What's happening to the pay-per-action beta? The summary states;

"As part of Google's recent acquisition of DoubleClick, the Performics affiliate network is now a part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta, and the product will be retired on during the last week of August. Pay-per-action campaigns and all related data will be removed from all AdWords accounts the last week of October. More specifically, you can expect to see the following changes in your account and campaigns in the coming months:" Read the full announcement.

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