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Friday, May 23, 2008

AdWords Automatic Matching - Check Your Accounts

Like many others in the US I'm putting the finishing touches on the week and getting ready for a 3 day weekend. It appears AdWords is getting ready for a 3 day weekend too...by opting some of my accounts in to the Automatic Matching beta today.

I have not worked with Automatic Matching so I'll hold off on debating it's pros and cons...but come on AdWords team, don't make major changes to accounts the right before holiday weekends. That's just aggravating.

Fellow advertisers, if you don't want any surprises on Tuesday I would suggest taking a quick look in your AdWords accounts for the Automatic Matching "you've been opted in" message.

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