Paid Search Resources: The List
I get asked quite a bit about what paid search blogs, forums and other resources I read/recommend. I decided to put together this list of paid search resources which I will update from time to time. If you know of a resource that's primarily about paid search that I have not included please let me know in the comments and I will add it to the main list.
I would like this list to include frequently updated paid search resources that offer unique insights that will benefit those involved in the paid search community. I am not looking for links to paid search tools, paid search management company websites or sites that are primarily promotional in nature.
Here's the list...
Search The Sites in This List
AdWords Agency Blog
AdWords Learning Center
AdWords Online Support Center
Beyond the Paid
Blogation
Brad Geddes
Brandy Eddings ~ PPC Category
Clix Marketing PPC Blog
Digital Point - adCenter
Digital Point - AdWords
Digital Point - Yahoo Search Marketing
Epiphany - Google AdWords
Google Groups - Google AdWords Help
Gordon Choi
Merjis Blog - AdWords Section
Msdanielle - PPC Related
Official adCenter Site
Official AdWords Blog
Official Yahoo! Search Marketing Blog
Online Marketing Blog - Pay Per Click Category
Pay Per Click Journal
PPC Advice
PPC Blog
PPC Book
PPC Hero
PPC Without Pity
Pure Visibility - AdWords Section
Quality in Search - Paid Search Category
RedFly Marketing
Search Engine Land - adCenter
Search Engine Land - AdWords
Search Engine Land - Yahoo Search Ads
Search Engine People - PPC Category
Search Engine Roundtable - adCenter
Search Engine Roundtable - AdWords
Search Engine Roundtable - Yahoo Search Marketing
Search Engine Watch - adCenter
Search Engine Watch - AdWords
Search Engine Watch - Yahoo Search Marketing
Search Marketing Sage - Pay Per Click Advertising
SEM Geek
Semvironment - General PPC
Semvironment - Pay Per Click Tips Series
Site Visibility - Pay Per Click Section
Small Business SEM - PPC Advertising
Sphinn - adCenter
Sphinn - AdWords
Sphinn - Yahoo Paid Search
Search The Sites in This List
Other Paid Search Resource Lists
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26 Useful Paid Search Blogs
36 Totally Free PPC Learning Resources
Clix Marketing's Favorite PPC Blogs
The Big List of PPC Resources and Articles
The Grand Central Station of Pay Per Click Related Blogs
The Little Big List of PPC Blogs
This List Last Updated February 15, 2009
Labels: paid search
Comments: 13 so far
posted by: Jeremy Mayes
permanent link: Paid Search Resources: The List
13 Comments:
Great list Jeremy. Thanks for the link too.
All but one were on my already read or in my rss subscriptions.
(must start posting again soon).
Hey Dave,
I've found that the paid search blog/forum community is still relatively small compared to the natural search side of the fence. I'm constantly on the look out for new resources but it's not often that I come across any...at least not any that I would recommend. I think I've added 2 to my reader in 2008 vs 20+ natural search resources. In total I have over 200 natural search sites in my reader...and less than 30 paid search sites. I didn't even list all of them in this post as it looks like a few may have been abandoned.
Hopefully some more folks in paid search will step out this year and get in the mix. This post would be a great place to start...wink wink.
Don't be a hater. I have to agree with Jeremy in that very few people on the SEM side actually talk about what they are doing via a public place like a blog. I'll take this list. Thanks.
P.S. Wonder why the SEO guys talk more about their stuff on the blogs?
See also Traffick (www.traffick.com)
I would say that SEO is more transparent overall than PPC. You can do competitor research view the page coding, site interlinking, incoming links, h1 tags, etc. There isn't a lot going on behind the scenes that you can't view when it comes to SEO. PPC on the other hand, sure you can view the ad copy, but are they utilizing DKI? What does their ad group structure, keyword grouping, match types, etc. look like? I think that 'secrecy' is what folks on the PPC side are afraid to share. Its a shame because I think we can all help each other!
Keep the great posts coming. Great list, Jeremy!
@ anonymous - I thought about adding www.traffick.com to the list but it seems that it's not really a dedicated paid search blog and from I can tell doesn't have a paid search category I could link to. Looking at their Feb archive there are posts that have little if anything to do with paid search such as:
Canada, It's Time to Beat London!
(SES Toronto is Coming, Part I)
Google Wins at Trivia, Too
Why Microsoft Will Press On
Interesting SES NY 2008 Session…
Rubel Takes "SEO Shenanigans" to Task
Sergey: I Know You Are, But What am I
Speaking of metadata...
And so on. I'm really trying to limit this list resources that are specific to paid search, or, at least have a dedicated paid search section. The traffick site it great (I subscribe) but I'm not sure it really belongs on a paid search list. I'm open to other opinions though...
@PPC Consultant
Good points. I sometimes think it has to do with money. In paid search you pretty much have to pay to learn anything. In natural search optimization you can learn a lot without spending a thing. Perhaps people are little less hesitant to share since they laid out the $$$ and don't see any benefit to helping anyone else compete in the space?
Just a theory.
Hey Jeremy,
Thanks for inclusion on the list.
There's actually 4 or 5 new blogs I have just added to my RSS.
@ppc consultant - Good points. I would have to say that historically seo was kind of born and grown through forums and blogs etc because of its nature. Obviously as there is no official guidance on the most part, seo knowledge & growth relied upon sharing this way.
Paid search came a lot later with a little more support in terms of best practices etc from the search engines, but I agree - there's plenty of room for more discussion and sharing of basic and advanced paid search strategies and tactics.
Keep up the good work guys.
It is a pity that the best blog about AdWords in Poland (which is private blog of Google worker Mariusz Gasiewski) is in Polish. He creates really great stuff about Google AdWords and Google Analytics
Thanks for the link, Jeremy!
There's a few there that I don't have - much appreciated...
One more that you may already be aware of: http://www.sitevisibility.co.uk/blog/ can be interesting...
Thanks for the recommendation Steve, I added them to the list.
@ anonymous,
I've seen a few sites/blogs from Mariusz Gasiewski. It's too bad Google can't translate Polish to English yet, I would really like to be able to read his stuff.
Jeremy, you rock! Thanks for the links. :) -James
Jeremy,
I'm glad you commented and left your link on my blog.
You might want to add www.clickequations.com/blog to your list too :-)
-Alex
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