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Thursday, October 11, 2007

Google no longer claims AdWords/AdSense doesn't influence the natural results

Was answering a question last night and went to reference a page I've pulled up many times in the past. At one point that page said:

"Will participation in AdWords or AdSense affect my listing in Google's free search results?

Google's advertising programs are independent of our search results. Search results display on the left side of our results page; ads appear on the right and in the colored box at the top.

Participation in an advertising program doesn't positively or negatively affect inclusion or ranking in the Google search results. Inclusion and ranking are free services; we don't accept payment to expedite inclusion or improve a site's ranking for particular keywords. To learn more about how Google ranks pages, please visit"

Now that page says:

"We're sorry, but the information you've requested cannot be found. Please try searching or browsing the Help Center."

Here's the original page in

Looks like the same fate for the UK help page as well.

So there you have it, participating in a Google advertising program might ( or might not;-) ) help your natural listings.



At 6:20 PM, Anonymous Mark said...


I found this out years ago almost by accident. I ran some ads for pages which weren't even being indexed by Google. After I ran the ads dozens of my pages suddenly appeared on Google.

Interestingly I didn't get any clicks from the ads, but I got a hell of a lot from the new organic listings.

At 8:56 AM, Blogger aberdy said...

Hi Jeremy-

I wouldn't assume the lack of the "AdWords doesn't influence natural results" page means AdWords does influence natural results.

First, it could simply be the page moved.

Second, it wouldn't be in Google's business interests to have AdWords influence natural results. One of the primary reasons for Google's popularity as a search engine is the fact that it gives searchers highly relevant results. And its success as an advertising platform and, thus, profits are strongly tied to this popularity.

All the best.


At 9:49 AM, Blogger Jeremy Mayes said...

This post was just for fun...take a look at the link the last sentence of the post. The really small one that's winking at you;-)

It takes you to the Google News help page where it says:

"Participation in an advertising program doesn't positively or negatively affect inclusion or ranking in Google News or in any Google search results."

For the record I'm well aware that Google doesn't use AdWords/AdSense data to help rank the organic results.

ps - I did a lot of searching to see if the page simply moved and couldn't locate it anywhere. Maybe it will come back at some point but as of yesterday it did no exist.

Thank you for the comments!

At 12:11 PM, Anonymous Anonymous said...

Let's say you created a new site which Google has not yet indexed or crawled. Let's say as you start buying advertising on Google, it checks your landing pages for relevancy, inappropriate material, etc. Would this act put your site on the list to be crawled organically? So in other words, while advertising may not affect ranking, would it now inform Google that certain pages or websites exist?

Steve Yin

At 4:32 PM, Blogger Jeremy Mayes said...

Hi Steve, thanks for stopping by.

AdWords uses a different bot, and I don't think one helps the other.

At 1:26 AM, Anonymous swags said...

I have found it to be quite the opposite (does influence, but negatively) From using ppc for a few major keywords while doing some seo I have noticed that most of the keywords I don't pay for have climbed to the first page of google, while ones I do pay for are lingering somwhere on the third page. I would think it would be in googles best interests to keep pages that are paying for a particular keyword from ranking on the first page. Who in their right mind is going to pay for a keyword that they rank #1 for??


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