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Thursday, October 11, 2007

AdWords Keyword Tool, New Features

Couple new features coming to the AdWords Keyword Tool in the next week or so:

Per-Keyword Match Type: The addition of a per-keyword pop-up menu allows you select the match type you wish to add for individual keywords. The addition of a Negative match type in the per-keyword pop-up lets advertisers add a keyword as a negative match.

Consolidated View: Instead of having four separate views (Keyword Search Volume, Cost and Ad Position Estimates, Search Volume Trends, Possible Negative Keywords) as with the current tool, we will now have only one detailed view in which you can customize which columns you want to see. This way, you can see all the information you want in a single view.

New Filters: We will be adding three new filters to the Keyword Tool based on user feedback. As such, users can now limit the types of results they see:

- Don't show results that contain the following words or phrases (advertiser can enter in words or phrases in a box below)

- Don't show keywords already in my ad group (if they entered the Keyword Tool from the ad group page)

- Don't show ideas for new keywords. I only want to see data about the keywords I entered.

I'm looking forward to the new filters, will be a big help in my world. The consolidated view should be pretty handy too.

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At 7:08 AM, Anonymous Patrick Schaber said...

Thanks for the heads up! I hadn't seen this. Looking forward to the new features.

At 9:12 AM, Blogger Alex said...

keyword match type - long expected

At 6:48 AM, Blogger Sylvain Briant said...

Good new features. looking forward more new features :-)

At 8:10 PM, Blogger marielle said...

Great! I'm looking forward to these new cool features. Thanks for sharing it.

At 12:52 PM, Blogger Chris said...

Right now, the keyword tool is not allowing you to add negatives. Also, the variations of the word you use are terrible. Its almost worthless now. Hoefully, they get it fixed soon. It was great before.

At 12:57 PM, Blogger Jeremy Mayes said...


I just tried it out and was able to add negatives. Is it giving you an error message?


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