Google PPA Update
In my last post about Google's PPA program I presented some metrics I found highly disappointing. Even while writing that post I realized the landing pages I am using will most likely have to undergo some changes to play nicely in the Google's PPA program. I'm ok with that, but wanted to see what I could do without tweaking the landing pages in order to increase valid conversions and filter out the junk.
Here are a few tips for using Google's PPA program...without touching anything on the landing page/site. I'd say these tips apply more to lead gen/e-mail capture type conversions that actual product sales.
1. If you're willing to pay 2 - 3 X what everyone else in a certain segment is paying the publishers looking for a quick buck will fill your forms with junk in order to get paid. Advice - don't start with bids that are much, much higher than the rest of the advertisers in that space even if you can afford it.
2. I personally haven't seen text link ads perform that well...in terms of impressions, clicks and conversions. The "classic" style AdWords ads tend to work the best. Image ads seem to be working well too. Test a bunch of them.
3. Site filtering is your friend. Watch your campaign like a hawk and filter out the low performing sites.
4. Don't count on the geo targeting settings you specify in your AdWords campaign to do much at all.
5. Load up your keyword list (the keywords publishers can use to find your offer) with the max. I think it's 50 at this time.
6 Send your feedback to the Google team. They are listening. (when logged into your AdWords account use the send feedback link at the top of the PPA section on the campaign summary screen)
7. Read the whole Google PPA FAQ/Help section.
8. Look at some of the top performing ads in your vertical and copy them.
9. If you think you deserve it, ask for a refund.
10. Your tip here.
Hopefully you'll find 1 or 2 of those to be helpful.
Have any more Google PPA tips that don't involve changing the landing page? Feel free to leave them in the comments.
Labels: adwords pay per action, adwords ppa, google pay per action, google ppa, pay per action, ppa
Comments: 8 so far
posted by: Jeremy Mayes
permanent link: Google PPA Update
8 Comments:
Hi,
Do you think google cpa will overtake all affiliate programs ?(cj.com etc..) and independent affiliate marketers? and also leave affiliate marketers without a place to make money ? Do you think cpa will overtake cpc ?
I think Google PPA could be a big player in the affiliate space but I don't think they'll knock everyone else out of the space. They may buy a few companies though...
In terms of CPA/PPA over taking CPC...it's possible that CPA/PPA will eventually be a bigger money maker for G' than CPC but that time is not now....years out at best in my opinion.
Hi Jeremy,
Jeremy, do you think there will always be a market for PPC Advertising ? who says that every site wants a lead or a sale ? maybe if you are a gifted internet marketer I think PPC will be much cheaper. What are your thoughts ?
Thanks
Yes I do. I think PPA will be a big part of online advertising for Google but won't entirely replace PPC anytime soon.
Hello Jermy,
"I think PPA will be a big part of online advertising for Google but won't entirely replace PPC anytime soon."
So you think ppa will eventually replace ppc in the future ? If so, everyone said that text based advertisements will replace cpm advertising but the didn't happen. CPM advertising only got better. Why would Google/Yahoo/MSN (and all other major search engines in the future) discontinue ppc advertising in the future ?
Thanks
"So you think ppa will eventually replace ppc in the future ?"
No, I think there will always (or at least for a long, long time) be a place for PPC.
Hi Jeremy,
Do you think the voip marketplace will play a larger role in online advertising ?
Thanks
Well, I suppose if there's an audience and a way to serve advertising to that audience it's bound to happen.
Jeremy
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