Assisted Yahoo Search Marketing Account
A thread at DP got my attention earlier today regarding Assisted Yahoo Search Marketing accounts. Basically you pay $199 for Yahoo to set up an initial account for you. According to the promo page this is what you get:
"With Assisted Set-Up, Yahoo! Search Marketing can help create a Sponsored Search campaign for you customized to your business goals and budget. We will help choose relevant keywords, write ads and suggest maximum bid amounts that work within your budget. You can expect to receive your proposed campaign within 2 to 5 business days, and we will contact you to discuss it in detail. This is a one-time set-up service to provide you with a strong foundation from which to manage your account and from which to model future campaigns."
Just like I don't let my banker write my checks, I've always been leery of having a paid search provider set up my campaigns. I've also seen work from account specialists at Google in the past and was less than impressed...to say the least.
DavidK1 from DP had this to say about Yahoo's Assisted accounts:
"Hmmm.. Glad I found your thread. I actually just got a call from YSM yesterday sayinig they wanted to provide this service to us for free because we had reached the "Gold" level. I thought that was funny, because we only have a small test campaign that has been running since early March. "
Followed by:
"UPDATE
A couple of days ago I noticed some new campaigns had been created in my account. Today I get a call from the YSM rep I have been working with, and he said he should have the complete proposal very soon."
And then again followed by:
"This service is completely WORTHLESS!! I couldn't believe at all the inappropriate and broad keywords, and how they were all jumbled together in one campaign. There were also a lot of keywords for things we DIDN'T sell! We have maybe 10 different leather lingerie products total for men, and they had this whole campaign with words like "boxer shorts", "underwear", and "vests". The word "leather" was only used in 2 terms.Everything was also set at .20 clicks. It didn't matter if it was a very broad and general term, or a more specific and detailed one."
Sounds like things I've seen in the past. "Account experts" that barely understand paid search....at all.
To me the lesson is simple - no one cares about your business and it's success like you do. While it may sound appealing to spend only $200 for "expert" service the old saying is more often than not true...you get what you pay for.
Anyone have a good experience with allowing a paid search company like Yahoo or Google access to set up your account(s)?
Labels: yahoo assisted set up, yahoo search marketing, ysm
comments: 3 so far
posted by: Jeremy Mayes
permanent link: Assisted Yahoo Search Marketing Account
3 Comments:
Just think how many clicks that $200 could get you on a well-setup campaign. Better to save the money and spend a day or two reading through a few good sites or forums. You'll be ahead of the "experts" at YSM by that point.
I haven’t personally given Google or Yahoo access to any of my client accounts, but I’ve had clients who have brought their business to us after having done so. These clients are always amazed at the turn around they see once they let us manage their accounts. Giving control to the “giant faceless corporation” of Yahoo or Google seems silly.
Where I can agree with your statement of “no one cares about your business and it's success like you do,” a more personalized PPC management company can look out for your interests. And you can still keep your finger in the pie if you like.
We were assited by Google Europe. Travel Industry Dept a few months ago. They gave us some tips very useful to increase our CTR among others. I think most people can apply for this short of "optimization advise"
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