AdWords Search Query Performance Report (New)

Received notification today of a new AdWords report called "Search Query Performance" report. According to the info I received the search query report "is a new report type that shows performance data for search queries which triggered your ads and received clicks. Search query performance data provides insight into how users find and react to your ads. "

According to Google the purpose of this tool is to help you;


1) Select the correct match type (i.e broad, phrase, exact or negative) for existing keywords.
2) Identify new keywords you may want to add.
3) Identify existing keywords you may want to delete.

Search query performance reports will include search queries on the search network from May 2, 2007 and onward.


You can select this report from the reports tab:





Interesting report - check it out in your account if you haven't already.

Edit - I also found this page that goes into a lot more detail in the AdWords support center.