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Thursday, May 03, 2007

Google Print (Newspaper) Setup Screens

I was messing around with Google print in an AdWords account last night and took some screenshots of the setup process.

Here's the first screen, "new print campaign setup"


After you fill in all the required fields and click the "browse all newspapers" button in the choose newspapers section you're presented with this screen:



After you pick the newspaper(s) you want to run in it's on to the 3rd screen where you choose your ad size(s) and enter your bid(s):




You can move the slider back and forth to get an idea of the likelihood of the newspaper running your ad. For kicks I moved it all the way to the right. I was hoping for an entertaining message like "snowballs chance in hell" but instead I just got "long shot":



After hitting next on that screen you're moved to the area where you can submit your creative. Since I was just messing around with the interface I don't actually have any creative ready to submit at the moment so I checked "upload files later" then just saved it as a draft.


All in all I think it's a pretty smooth setup process and am looking forward to getting a few live ads in print in the coming weeks. Props to the print team for a job well done. Wish I would have had access to this interface last year when I participated in my first AdWords newspaper test. Would have made things a heck of lot easier.

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2 Comments:

At 10:33 AM, Anonymous Tim Cohn said...

Nice work.

 
At 3:05 PM, Blogger Jeremy Mayes said...

BTW, if anyone wants to see what a sample ad looks like here's the pdf that shows an ad I ran last year: Sample Google Newspaper Ad

It's the chefs ad in the lower right.

I talked about that test here.

 

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