PPC Discussions

Talking paid search...PPC, CPM, PPA and everything in between.

Tuesday, May 01, 2007

Google PPA Payout %

Was just messing around in a few AdSense accounts and realized that Google shows AdSense publishers what they receive when an "action" is completed in their PPA program.

Based on what I pay as an advertiser and what I'm told I would be paid as a publisher for my own PPA ad Google is paying 77% (rounded up) to the publisher.

Anyone else seeing similar numbers?

Another interesting thing is that none of the text link ads I created a few few weeks back when I set up my first PPA campaign seem to be available to AdSense publishers. I was wondering why they were not getting any impressions...now I see why. I'll have to do some digging and see if I can figure out why those text link ads are not showing to publishers.

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