Google PPA Payout %
Was just messing around in a few AdSense accounts and realized that Google shows AdSense publishers what they receive when an "action" is completed in their PPA program.
Based on what I pay as an advertiser and what I'm told I would be paid as a publisher for my own PPA ad Google is paying 77% (rounded up) to the publisher.
Anyone else seeing similar numbers?
Another interesting thing is that none of the text link ads I created a few few weeks back when I set up my first PPA campaign seem to be available to AdSense publishers. I was wondering why they were not getting any impressions...now I see why. I'll have to do some digging and see if I can figure out why those text link ads are not showing to publishers.
Labels: adwords, adwords pay per action, adwords ppa, google ppa


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