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Monday, April 23, 2007

adCenter Ads Far From "Quality"

Since I shut off my adCenter campaigns last week I've been watching the paid results at MSN for the term "gold watches". The results were being overrun by MFA's last week (which all appeared to be owned by the same person/company) and shortly after I posted the results *appeared* to be back to normal.

I looked again this morning to to my dismay the same junk is back in the back in the paid results. Check out the # 1 result for "gold watches":

Of course clicking on the ad doesn't actually bring you to You end up at httX:// Nice ad text too...

What really irks me about this is how many legitimate (ie - killing on other search engines) ads I've had denied in adCenter over the past year. I understand that things slip through and people try and game the system (happens at Google & Yahoo as well) but to me this seems so blatant and obvious that I'm amazed these ads are still making it to the top spots in adCenter.

I've really only been looking at one term...would hate to think what I could dig up with a few hours of research. If you're using adCenter are you seeing this same junk in your vertical? If so, has it impacted your traffic levels or conversion rates?

Related: Does MSN Get It?

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At 12:08 PM, Blogger Melissa said...

Thanks for the link, Jeremy.

Traffic and conversion are both down for us. Average position is down, too. It's a mess. Hope it gets straightened out soon.

At 1:19 PM, Blogger Jeremy Mayes said...

From the adCenter blog:

"On the 16th April we improved how we establish the quality and relevance of ads and landing pages in relation to the search user’s likely intent."

It appears adCenter thinks my intent is to click AdSense most of the paid results they serve up to me lead to MFA's.

Melissa, I hope they get it together too. I consider myself a "supporter" of the adCenter product and really do they think with the right direction they could make some serious head way in the paid search space.

Communication - on this and other issues - would be a big step in the right direction. Is it just me or does it seem like the adCenter team is far less active in the forums and blogs recently...including their own. That post on the adCenter blog I linked to in this post has some questions posted by users that have gone unanswered for almost a week. Not that every question/comment needs to be addressed but you would think someone would take the time to respond to least when they relate to major changes in how the system works.

I refuse to spend my time answering questions from clients and associates like "why does that horrible site with nothing but ads outrank our site?". It makes me look bad and clients don't buy/care that it's really the platform itself that's at fault.


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