Google Pay Per Action (PPA)

I've been testing Google Pay Per Action ads for a little over a week and wanted to report on my early experiences and opinions of the PPA service.

The initial setup was pretty straightforward. If you're already comfortable with AdWords and conversion tracking you can get your first ad setup in a few minutes. I setup "regular" ads as well as 6 or 7 text link ads. To date, I've only seen impressions on the "regular" ads which at least to me is a little surprising. I thought the text link ads, which I designed so they could fit nicely into almost any content on the subject, would see at least some action early on.

Anyway, here's how my impressions have trended since I launched the campaigns:
I've yet to see any clicks or conversions but assume as more and more publishers are invited to the beta all the important metrics will increase. At this point I'm sure the number of approved publishers, especially in certain verticals, is still relatively small.