Detailed Reports for the Content Network

Following up my February post, Transparency Coming to the AdWords Content Network, it looks like this feature is being activated in select accounts. I personally haven't seen it yet but there's a screenshot and some info here.

It's too bad this doesn't apply to the search network too....that's where the real money is being spent. I suspect Google realizes by looking at the data that people would be opting out of A LOT of the search network sites if given the choice. And considering those are full price clicks...

Discuss at Digital Point.