AdWords Site Targeted CPC Will Replace CPM...Maybe
I've been testing the AdWords site targeted CPC ads. I started slow but yesterday added a few hundred sites and upped the budget to see what's out there in terms of volume. After the new site additions yesterday I received 232,182 impressions for a total cost of $6.81.
Considering that the minimum bid for AdWords CPM ads is $0.25/M it really makes me wonder why anyone would use the CPM model if the site targeted CPC model is rolled out to all accounts.
Anyone care to speculate?
Labels: adwords, adwords cpc, adwords cpm, adwords site targeting
comments: 3 so far
posted by: Jeremy Mayes
permanent link: AdWords Site Targeted CPC Will Replace CPM...Maybe
3 Comments:
That would really depend upon the
consistent CTR of a CPM campaign wouldn't it?
I know someone that does better with CPM rather than with CPC, because they target certian blogs and forums. And as a result they have a better CTR with CPM. But they are selling to tech consumers, so perhaps it depends on your product and market. I don't know if a B2B business would be able to get their results.
Ian - you got it! I intentionally just provided the impression data and left out the click data:-)
Site targeted CPM ads will still be a viable, cost effective option for advertisers who write great ads ( in terms of high CTR) and can therefore get a high number of clicks per thousand impressions.
My 2 cents.
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