Pause your keywords, sites and ad creatives (finally!)

Via the AdWords blog:

"As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives."

A nice update indeed...should come in handy. Feedback at DP so far is all positive. Some comments include:

ewan - "They should of implemented this a long time ago."

aeiouy - "Oh that is awesome."

seodelhi - "Yes, this is great. It was long needed, now hopefully my paused ads will preserve their history while I try some new ads."

Now if I only I could pause ad groups based on conditionals using the standard AdWords tools...