AdWords Quality Score Column is Here

How's this quality score update / new info treating you?

I'm just starting to go through some of my accounts....lots to look at. At first glance I'm not seeing any major changes in bid prices, and the minor ones I am seeing are positive. While I don't have the exact number my early look at my accounts leads me to think I have more active keywords today than I did yesterday...which is a good sign. A lot of long tail keywords with very little activity are active today as well. I haven't seen any $5 or $10 minimum bids in any account I've checked either.

That said, I am seeing some surprises - primarily with keywords that have a "great" quality score. What's surprising to see if that a number of my keywords where I'm almost asking for a "poor" quality score seem to have a "great" quality score. I just ran through 500 keywords that all have a "great" quality score. They are all part of one ad group, the words/phrases are not used in the ad copy and they don't appear anywhere on the landing page - not in the text, title, metas, url...not anywhere. Interesting huh?

I'll post more in coming days as I have a chance to do some more analysis and read about the impact the changes are having on others. Below are some links to discussions/comments/articles I've found this morning on this issue:

Digital Point - Quality Score Column.

***Not seeing much buzz yet...will update as more surfaces. If you know of a good discussion on the subject feel free to drop the url in via a comment.***