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Wednesday, January 17, 2007

Down with manual ad approval!

Just a minor rant - I'm more than aggravated with the editorial review process used by some PPC engines.

While I can understand the perceived need, I can't understand the lack of trust assigned to established advertisers. After I get X number of ads manually approved why not set the account to "auto approve", then do some back checking or respond to reports of policy violations?

The dominate player in the industry, AdWords, will let ads run right away on the search network. If they can do it why can't/won't the other big players? I'm just amazed that at this point in the game there are still times when advertisers have to wait for days to get ads reviewed/approved. Honestly, I just don't see the need.



At 5:52 PM, Anonymous Anonymous said...

I think you answered your own 'rant'... at least 2x's by my quick count.

At 4:10 PM, Anonymous Anonymous said...

I couldn't agree more! I would prefer that they take it so far as to apply the same policy for content advertising too (i.e. non search results). I have repeatedly had to wait upwards of 5-7 days before getting Google content approval, and it was only that "fast" as a result of sending complaints to get them approved it at all! Needless to say, this makes it impossible to target specific events or hollidays.

At 8:50 AM, Anonymous Patrick Schaber said...

Great post! I'm launching international ad campaigns and I'm having to wait almost a week to get my ads approved. Domestically, I've seen some improvement through my Google reps, but overseas has not been smooth.


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