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Friday, December 15, 2006

Improve Your AdWords Ad Quality and Performance

Via the AdWords blog I found out that the AdWords team has added a whole new section to the help center about ad quality and performance.

Here's the summary from the AdWords blog (they explain it better than I can).

The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.

Within the Quality and Performance Factors section, you'll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad position, and clickthrough rate (CTR).

The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.

Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.

One thing I learned long ago that even if you think you know it all, you don't. I'm going spend some time this weekend reading all of the new additions. If you use AdWords I'd suggest you do the same. Little improvements can translate into huge savings or additional sales....or both:-)


At 8:37 PM, Anonymous PPC Keyword Tool said...

Oh totally. The quality score system has drastically affected so many marketers budgets, that they better keep learning whats needed to bring their ROI back up to a reasonable level!


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