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Tuesday, December 12, 2006

Google Newspaper Ads Update: Running in 78 Newspapers

Update/Correction: Our ad is actually running in 27 newspapers, not 78. The ad is running 78 times but in most cases is running the same newspaper on a number of consecutive dates.

I received confirmation a bit earlier today that the ad we sent in for the Google newspaper test was accepted and has been / will be running in 78 newspaper in the US. Some of the better known papers include the Chicago Tribune, Boston Herald, Houston Chronicle, Miami Herald and a bunch of others. My ad started running on 11/29/06 and is scheduled to run in various papers through 12/21/06. The Google print team sent a pdf showing my ad in one of the papers as well.

I've already started to see some activity on my tracking url. Should be very interesting to see how this develops. Among other things I'm looking forward to seeing how these visitors interact with our site when compared to visitors we acquire via online methods.

BTW, here's the e-mail they sent:

"Congratulations! Your ad has been selected to run in Google's print advertising test.

Attached is a list of newspapers, sections, and scheduled run dates for your ad, as well as a sample tearsheet displaying your ad. We determined where your ad would be placed by including it in a content bundle specifically relevant to your products or services.

Please note that some of the placements listed have not yet been confirmed by the newspapers and that your ad may appear in other publications in the near future. You may receive other confirmation emails such as this one."


4 Comments:

At 6:49 AM, Blogger Johan said...

What is the payment model for this? Is it C.P.Readership or something like that?

 
At 9:35 AM, Blogger Jeremy Mayes said...

Johan,

This test is free and they have not hinted (at least not to me) at how it would be priced if it becomes a service anyone can use.

After the test concludes I'm going to run some numbers and compare it to other forms of advertising to see if I can't determine the price point at which it would make sense.

 
At 1:39 PM, Anonymous Sebastien Provencher said...

I would love to see what the actual ad looks like!

 
At 9:59 AM, Blogger Jeremy Mayes said...

Sebastien,

I'm going to hold off on posting the ad until after the first of the year. It has a unique tracking url and if I publish that it will skew the stats and I won't be able to get a clear picture of how the ad really performed.

 

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