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Tuesday, November 21, 2006

Google to Show AdWords Quality Score in Ad Group Detail

Word on the street is that Google will be testing showing the keyword quality score in the ad group detail of AdWords accounts next month.

I didn't get invited to the beta but a reputable (and pretty damn good AdWords dude) DP member posted in this thread that he'll be participating in the beta starting next month.

"Next month I'll beta test the Quality Score Column in AdGroup Detail (I've been invited by Google), if you wish I can do some experiments as I'll be able to see Quality Score for each keyword in real time. So I can confirm if this is true or not."

I have not seen or heard any other news about this anywhere but trust that the info is accurate.


8 Comments:

At 9:19 AM, Blogger Johan said...

Must have missed that thread, good thing there's RSS and PPC obsessed people like you! :)

Will be very interesting if they do make this public, it gives us something to play with even when they don't tell us what it's made out of.

 
At 9:25 AM, Blogger Jeremy Mayes said...

Yea, I'm really curious to see how this will play out.

Will the AdWords quality score be like the next PageRank - i.e. for the most part worthless and months behind the "real" value, or, will Google actually give AdWords advertisers a meaningful number that we can use to improve our perceived (by Google) ad/landing page quality?

Should be very intersting to see how this develops. I'm surprised I haven't seen more news about it anywhere else. People have been bashing Google/AdWords for a long time for not sharing this value and it looks like that may be coming to an end.

 
At 11:38 AM, Anonymous theppcbook said...

Jeremy,

I think the pagerank comparison is an apt one. My feeling on the whole thing would be, if you don't know the real factors that are determining the 'score', what good is it? What they'll give everyone is a number, like 6.5, with some really vague guidelines on how to improve your score.

Bottom line, imho, it won't help anyone, it will just drive people crazy trying to chase the algorithm. Kind of like SEO ;)

 
At 2:10 PM, Blogger Jeremy Mayes said...

Where this could end up being interesting is in the paid search management arena. Think about it like this;

You manage AdWords for clients.

Client comes to you with poor quality score(s).

You improve quality score, which in turn decreases CPC and improves positioning.

In reality that's what people who handle paid search for clients do today. Adding the quality score number might just make it easier for the client to comprehend what you're actually doing and associate your progress with an easy to understand benchmark.

That's all assuming the quality score is "real time" number and not a stagnant snapshot like pagerank.

 
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