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Friday, November 10, 2006

AdWords Price Gouging? Feeling Left Out?

Here's the average CPC of a large campaign over the last year. This campaign gets about 750,000+ clicks per month.

Is the Google AdWords quality score initiative price gouging or just cleaning the junk out of the paid results?

I've read a lot of reports of people seeing huge increases in the min required CPC but I wonder what the people who aren't talking about it are seeing? I manage a number of campaigns across a number of different markets and quite frankly just haven't seen any dramamtic increases in the CPC (min or actual). Are you seeing huge increases in the min CPC or are things cruising along like normal?


At 2:47 AM, Anonymous Art said...

Great post, I like the new look :)

This whole price gouging issue has been quite interesting - I'm willing to bet those who complain the most are the vocal minority. I haven't had any issues with my campaigns so far.

One question of interest though - do you use any of Google's conversion tracking tools? Analytics even?

At 9:20 AM, Blogger Jeremy Mayes said...

Thanks, a friend of mine cranked out the new design maybe two weeks ago. The old one was ok but it was time for something new:-)

From what I can tell the majority of people complaining were promoting affiliate programs or getting into the arbitrage model. I've yet to come across anyone who is promoting their own products or services who has been effected in any significant fashion. If anyone has some examples of that I'd love to see them.

In terms of Google tools, yes, the account I grabbed the image in this post from uses AdWords conversion tracking. I don't use Google analytics - at least not with that account.

I have seen a lot people posting data saying "look, my CTR and conversion rates are great yet Google wants more money to keep my keyword active." My problem with using that data as a point of reference is this - a "conversion" can be practically anything. Because of that a high conversion rate does not equal a positive user experience.

The best advice I can offer to people who got it the hardest...fix your landing pages:-)


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