Microsoft adCenter Help Videos
Just wanted to highlight a post over at the adCenter blog that talks about some adCenter help videos the adCenter team has put together.
Tom B., a tech writer working for adCenter had this to say regarding the videos:
"Being a fairly new product makes life interesting for a user assistance team like ours. Essentially everyone's a brand-new user, so we need to get out the gate quickly with good documentation that explains how to make the thing work. But the product's always changing, which makes us perpetually slightly out of date. We bit the bullet this summer and created 11 short videos that walk you through the process of getting ads up and running."
The videos are well done and answer common questions and provide guidance on topics such as:
How do I create a new campaign and order?
How can I target my ads?
How do I create an ad?
How do I import ads?
How do I import keywords?
How do I choose keywords?
What is dynamic text?
How can I create a self-customizing ad?
How do I track the status of my ad?
Why was my ad rejected?
How can I write an effective ad?
I'm not sure how long these have been around but today is the first time I had noticed them. I'm in the middle of "Why was my ad rejected?" now:-) I've Been trying to figure out what gets an ad rejected in adCenter for quite awhile...
Comments: 2 so far
posted by: Jeremy Mayes
permanent link: Microsoft adCenter Help Videos
2 Comments:
I just spoke to my adCenter rep and he had this to say:
adCenter ads are rejected based on a number of important factors including relevancy, minimum bid (the higher the better) and the positioning of the stars.
I also heard they're bringing in a quality score system based upon the infinitely variable release date of Vista.
"Positioning of the stars"
LMAO, Art, I just about spit my coffee across the desk.
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