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Saturday, October 28, 2006

Google Newspaper Ad Test

I received an e-mail yesterday inviting me to participate in a newspaper ad test with Google AdWords. Here's the low down from G:

"We'd like to invite you to participate in a free test that Google is
performing with a limited group of our current advertisers. As part of
this test, we'll convert your existing (Market Segment Removed) related online ad
to a print ad and place it in a newspaper. By participating, you'll be
helping us test an extension of our AdWords program while gaining free
exposure for your business.

Let us know if you'd like to participate by filling out the form on our
website at URL REMOVED by
Wednesday, November 1.

Your ads may appear in daily newspapers in one or more U.S. cities over
the next few months. Google will select the newspapers and corresponding
sections for ad placement but cannot guarantee that your ad will run.

Should you sign up to participate in the test and wish to submit your
own ad, logo, or graphics, we'll provide you with additional
instructions by email.

We're excited about the prospect of your participation in this test and
welcome any feedback or questions you may have.


The Google AdWords Team"

Looks interesting, I'm off to fill out the form now. Wonder how this will be tracked assuming it moves past the free test phase?


The form was only 6 very basic questions so it only took a minute to fill out. I indicated I would like to run a graphical's the confirmation message I got after completing the form:

"Thank you for your interest in this test. If you are selected to participate, here's what will happen next:

If you selected "I prefer to run a text ad," we'll work together to select one of your existing online text ads from your AdWords account for this test.

If you selected "I prefer to run a graphic ad," we'll email you additional instructions.

Once your ad has been published, we'll send you an email letting you know when and where."

If I'm selected to participate I'll keep you updated. If I'm not I'm sure someone somewhere will post about it:-)


At 3:17 AM, Blogger Roman said...

good advertising move

commentary on publication


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