adCenter Content Ads - Early Feedback

I received some more communication today regarding the upcoming pilot of adCenter Content Ads. I'm pumped to try it out - the returns are usually great when you can get into a space/market before the competition builds.

Anyways...my early feedback is: Let users specify a different bid for adCenter Content Ads than they have in place for adCenter search ads.

Here's the fine print text from the e-mail I'm referring to:

"you understand that you'll need to pay the same click rate for the Content Ads advertising placements that you agreed to pay for the adCenter advertising placements in your Microsoft adCenter Agreement."

Ads on content sites (Microsoft owned or otherwise) will convert differently than ads on search results. Not allowing users to specify separate bids will hinder the growth of the content channel over the long term.

There's my feedback on a product I've yet to even use, more to follow;-)