The Click Quality Council

What is the purpose of the Click Quality Council?

“Our goal is to ensure that the voice of the online advertising community is heard when it comes to developing industry standards that will define click measurement guidelines. Members of the Click Quality Council and online advertisers feel the impact invalid and fraudulent clicks are having on their online campaigns everyday. Their first-hand insight and experience will prove invaluable to the development of standards and our work with the IAB. We look forward to working closely with Council members to help with this important initiative.”

An associate of mine sent me a copy of the CQC's press release earlier today. Honestly, before seeing the release I haneverer heard of them. It looks like they are still somewhat new so I guess it's not really surprising I didn't know who they were.

Looks like the QCQ will be working with/participating in the new IAB initiative, an Industry-wide Click Measurement Working Group to ensure the voices of the advertisers are heard.

I did e-mail the QCQ for more info. I'd like to see what becoming a member is all about. That said, Good luck guys/gals - defining a click should be easy, defining a fraudulent click will be a touch more difficult:-)