adCenter Chaos in the UK (Glad it's Your Turn)
It's Friday and every week needs some chaos:
Microsoft AdCenter Employee Admits to Chaos
"Microsoft launched its AdWords alternative here in the UK last month and I started adding some campaigns a week ago. First impressions were dreadful. It took ab-so-lu-tely ages and ages to do anything. I even went as far as digging out the Internet Explorer link in good faith of it working smoother in their native browser but no such luck. Adding two ads took me 40 minutes. I emailed them my thoughts..."
Johan, sounds just like what happened here in the states when adCenter first got going. It was horrible - and I do mean horrible - for the first couple of months. I hope it goes better in the UK...afterall the USA rollout was one big beta:-)
Comments: 2 so far
posted by: Jeremy Mayes
permanent link: adCenter Chaos in the UK (Glad it's Your Turn)
2 Comments:
What I didn't mention in the blog post is that it also gets just a fraction of the searches I pull from Google. Same phrases, same ads; average ratio probably around 150 to 1.
I got an email saying ads now show on live.com as well so hopefully that makes things a bit better.
On the downside, I discovered to their tracking conversion code's SSL certification throws up a big browser warning. The guy on the phone it assured me nothing was the matter so I told him to ring me thousands of less-savvy customers and tell them that.
He did say more people mentioned it and they were maybe planning to perhaps look in to it but he sounded not convinced it was an issue.
If something scares customers, it goes. So goodbye conversion tracking until they sort it out.
"What I didn't mention in the blog post is that it also gets just a fraction of the searches I pull from Google. Same phrases, same ads; average ratio probably around 150 to 1."
Johan,
Just wait until (assuming they haven't already) start declining your best ads/keywords from other PPC engines when you start moving them over to adCenter. I can't tell you how many hours I spent on the phone trying to convince them to let things in.
It was beyond frustrating to have someone at adCenter say my ad/keyword combination was "not relevant" when it was converting over %15 on AdWords.
Who's the relevance judge...the adCenter employees or the consumers?
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