You have 24 hours from receiving this mail to remove your ads.

Now I didn't get this e-mail but it appears a bunch of adCenter users did.

Seems kind of back assward to me. adCenter reps approve ads before they go live so if there was a problem with ads/keywords why not just deny them up front? If you (you being adCenter reps) missed them the first time around why not just go into individual accounts and cancel the questionable ads/keywords and notify the publishers that are impacted?

As I said I didn't get this e-mail but if I did I would have been pissed. I can't stand generic e-mails that basically tell me to "fix everything". adCenter folks...if you happen to read this remember that customers like being treated like individuals, not cattle. Don't just lump them all together and prod them until you get the desired result. Be personal, be specific - it goes a long way in building customer loyalty. Let's be honest here...it was your fault for letting the "bad" ads through in the first place.

All that aside - a 24 hour timeline is ridiculous. Be reasonable.


"Dear Microsoft adCenter Advertiser,

It's a top priority for us to ensure that the MSN Search audience
receives the highest quality and most relevant results for their
searches. This means that ads need to be applicable to the keywords
that support them. Unfortunately, the ads you are currently running
do not follow this principle, and in fact run counter to our
guidelines.

As a result, we request that you remove all keywords with low/no
relevance from your campaigns immediately.

You have 24 hours from receiving this mail to remove your ads.
After 24 hours, your account will be suspended. This may or may not
include the suspension of both relevant and irrelevant traffic.
This situation is unfortunate; however, it's imperative to the
credibility of Microsoft adCenter in the search engine marketplace.

If you have any specific questions, please contact adCenter Support.

Sincerely,

Microsoft adCenter Team

Please do not reply to this e-mail. It is automated and your
response will not be received by live person. For assistance,
contact Microsoft adCenter customer support.

Microsoft respects your privacy. To learn more, please read our
online Privacy Statement. http://privacy.microsoft.com/en-us/
default.aspx"