Microsoft adCenter Content Ads

Word on the street is that (ok, word in the e-mail) Microsoft's Content Ad product will start testing with a select group of adCenter users early this fall.

What are adCenter content ads you ask? According to the e-mail I received;

"Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal. Like our search advertising product, it will also utilize our demographic targeting, geo-targeting and incremental bidding tools to help our advertisers reach the audience they want. Our Content Ads pilot will start as an invitation-only pilot, limited to selected current adCenter advertisers."

Looking forward to taking it for a spin. Some of the sites mentioned in the above quote should be great locations to advertise.