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Wednesday, July 26, 2006

Google to Share Worthless "Feel Good" Data With Advertisers

Via ZDNet

Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads.

With changes the company is set to make to its AdWords system late Tuesday, advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.

I'll put this in the who gives a rat's ass file. It's nothing more than "look how good we are at filtering invalid clicks" feel good data that means nothing to me or anyone else. Say I log in and see that Google reports they filtered 1,000 clicks yesterday. WTF does that tell me? What I am supposed to do with that data/info?

Google has had to limit the data it provides to prevent fraudsters from reverse engineering its systems and methods of operation, according to Ghosemajumder.

Translation; Google is giving us data we can't do anything with other than look. Maybe it will make some advertisers feel better about click fraud but that's about it.

Is there a practical application/use for this data that I don't see?

More on worthless feel good data at the AdWords blog.


At 12:20 PM, Anonymous Anonymous said...

Jeremy, I like having the data. More data is always better if you ask me. Who knew 5% of my clicks were invalid?

Brandon Hopkins

At 4:17 PM, Anonymous jeff said...

google is only showing you the clickfraud they detected Brandon...that's why I would call it worthless, although maybe jeremy has a different reason..

At 2:53 PM, Blogger Jeremy Mayes said...

Brandon - I think it's "nice" to see the data but it's still worthless. Unless I can use the data to make better decisions or to realize some other increased value it's "worthless data".

Jeff - you are correct, they are only showing you what they caught -not every fraudelent click. That, plus not really being able to do anything with the data is what makes it worthless in my opinion.

I've yet to see anyone demonstrate how this data is usefull.


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