Click to Play Video Ads

http://adwords.blogspot.com/2006/05/click-to-play-video-ads-for-adwords.html

I think this type of ad format will be pretty cool. My mind is already in motion thinking up the ways that advertisers will be able to leverage this ad format to their advantage. One can only hope that QC will be pretty tight with the approval process for these ads. The Internet has enough crappy video floating around as it is.

I'll post an update after the product is live and I've had a chance to review all the specifics.

One prediction I will make - within months of launch someone will sneak a porn or other questionable video ad through the system and Google will get hit with another lawsuit because of it.