You had me at "copy and paste keywords".

April 18, 2006 AdCenter Update.

Received via e-mail this morning;

"We’ve got a new release scheduled for 4/18/06 to help make your adCenter experience easier. Once again, adCenter client feedback helped drive these changes, which include:

"Keywords: You’ll be able to copy and paste a list of keywords instead of typing them manually.

Parameters: The parameter naming convention will be changed so as to be more intuitive. {param1} will be labeled Destination URL, and params 2 and 3 will be labeled Dynamic Text.

Billing Statements: View your billing statement as a PDF file for easier download and printing.

Hear from Us, or Not: Go to your settings page to opt-in or –out to receive adCenter marketing materials.


Please note that MSN adCenter will be unavailable during this update on the afternoon of April 18. This should not affect your existing data or campaigns, which will remain live during this time. However, you won’t be able to access your account or its features while we update adCenter, so we encourage you to make any needed immediate changes to your account beforehand."

You had me at "copy and paste keywords". That's been the primary reason my AdCenter account is still 2% the size of my AdWords account.