AdWords Adds Position Preference Feature

Via the SEW blog, AdWords adds position preference feature that allows AdWords users more control over where (in terms of position) their ads are displayed.

Take note of this paragraph:

"It's important to understand that the feature doesn't guarantee or spot or helps get you a better chance at one. Instead, think of it as "opt out" for positions you don't want. If you'd prefer only to show in certain positions, this lets you opt-out of showing up in other spots. You'll still only show up in your preferred spots if Google's ad ranking system decides you meet the right criteria for that."

Read the full story at SEW, then pop into the forums for ongoing discussion.

Personally, I don't have any need for this feature. Maybe I will in the future...who knows what tomorrow will bring. Without having actually seen it, my guess is it will benefit smaller advertisers more so than companies/people with a higher level of AdWords/PPC sophistication.