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Wednesday, April 26, 2006

AdWords Ad Quality Change

You may notice a change in your impression and or click counts in the coming weeks, even if you're not making a lot of changes to your campaign. A recent post on the Inside AdWords blog explains ad quality changes that are starting to roll out over the coming weeks and the potential they have to impact an advertisers impression and click counts.

According to Nick, Product Manager for Google's ongoing ads quality initiatives;

"Starting today, and over the coming weeks, we'll be implementing an ads quality change designed to show fewer ads on queries for which our users might prefer not to see them and more ads on queries for which ads are useful. The impact of this change will vary from advertiser to advertiser, so we wanted to give you a heads-up and suggest that you keep an eye on your keyword performance over the next few weeks.

If you notice a decline in impressions or clicks on some of your keywords, you may wish to ensure that your most important terms are each specifically entered as keywords in their own right, rather than relying on broad or phrase match to include them. Or, if you notice an unwanted increase in impressions or clicks for some keywords, consider adding negative keywords to more finely tune your targeting."

Should be interesting to see the effect this change on various popular keywords and phrases and overall traffic levels for advertisers. I know I'll be watching my campaigns very closely.

Read the full post: AdWords quality and you.


At 10:34 AM, Anonymous MattEvers said...

I took a big hit today on traffic. One campaign gets 400 clicks a day. Right now, it's noon and I have gotten 18 clicks.

It makes managing AdWord accounts a full time job because of all these changes. The traffic quality is great but the work to get it is sometimes really annoying.


At 2:54 PM, Blogger Jeremy Mayes said...

Yea, this changed sucked the big one. All I've been doing since it took effect is redoing my AdWords accounts.

Big thumbs down to Google for the piss poor communication on this one.

Is it really too much to ask to get some advance notice on changes that could have huge impacts on accounts?


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