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Tuesday, April 25, 2006

adCenter Affiliate Program

adCenter should have an affiliate program at some point, don't you think?

I know right now it's probably not needed. The program is still beta and invite only (outside of a few open signup periods) there are plenty of people looking for invites and others who are directly or indirectly promoting the program. After the program is open to the public though that will change. Of course in the early months there will be a lot of new people signing up trying to get in before keyword costs start climbing to the levels of the other big players in the PPC market. That will only last so long though, then new signups may start to level off.

AdWords has an affiliate program...although quite frankly I think it requires far too much action from the user to take place before the affiliate is paid. I get someone to sign up, create ads, build keyword lists, etc, etc & spend $100 within the timeframe and I get $20? No thanks. I can make double that with other affiliate programs and the requirements to get paid involve having people fill out a form - no outlay of $.

I think adCenter could easily come up with an affiliate model that's more competitive than Google's recent offering. Keep it simple and pay the affiliates fair market value - something Google isn't doing. How about $5 at the start of a campaign (you collect that already) and xx% of the first 30 days spend?


1 Comments:

At 2:11 PM, Blogger Si Bunting said...

I agree. The AdWords affiliate program isn't great, and they only let you use javascript so you can't easily incorporate links into articles and blogs.

The Yahoo one on the other hand, through Commission Junction pays well and gives out free credit. I hope Adcenter runs theirs more like YSM than Adwords.

Si

he Lazy Hippy - Ethical Internet Marketing

 

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