SuperPages.com to Sell Google AdWords

My knee jerk reaction to the news - huh?

In my AdWords world it's always been about close relationships between the client and AdWords account manager. An account manager that's not managing 100 accounts, actually understands the client's market and has the time/resources to manage campaigns around that market effectively is worth their weight in gold.

I'll save my comments until after things get rolling and I have a chance to test this out. Yes, I know many small business owners who would be happy to particiapte:-)

Right now though I'd have to say this post pretty much sums up what I think about it, espcially this part:

"Adwords... oh, that's like the Yellow Pages, isn't it?"

I just know I'm going to hear it from a new client someday.

Clickz reports that Superpages salespeople will begin selling Adwords based on a new agreement signed this week. Am I the only one who says OMG?

I'm a long-time Adwords user and a believer in the system. However, this kind of bulk-buy-mindset that ignores ROI, analytics, and conversion results does nothing but hurt both the media property and the client in the end."