Qualified SEM's Need Not Apply
I noticed an employment ad for a Paid Search Marketing Manager posted in a few webmaster forums today.
I've been very fortunate to meet some great, and extremely talented, people in this industry - most of which don't have any formal education beyond high school. Although I'm far from great and barely have any talent, I do fit well in the "don't have one of them there fancy degrees" crowd.
Personally, even if I did have a degree I wouldn't work in a search marketing position that required that I had one. To me a company that requires it's search marketing employees to have a degree doesn't understand the search marketing landscape AT ALL. I'd take a high school drop out with a year of real world SEM experience over a person with a 4 year degree and a lot of hypothetical SEM knowledge any day of the week.
Do you the want the best person for the job or do you want the person with the most respected degree? In this industry one doesn't always equal the other.
comments: 1 so far
posted by: Jeremy Mayes
permanent link: Qualified SEM's Need Not Apply
1 Comments:
I agree. However, it depends on how much you're willing tpo pay and what the SEM manager will actually be doing. If he is going to manage a team of kiddos who actual swinging from CPC to CPC, then it's imperative that he has a good balance of experience as well as a capacity for theorotical analysis.
It's a tough choice for any company. I prefer the college drop outs though - they're a lot more self-driven, and definitely a lot more fun to work with.
Wonder if you've though of this, but the same weird problem exists the other way around.
I have been trying to hire freshers to train them in sem by giving them actual accounts with my moneytied up in them for them to manage and see what they ome up with. And I pay more than the MNC down the road. Plus weekly bonuses for star performers.
The money attracted about 300 emails in two weeks, but when they found that I wasn't an MNC or some big corporation with hundreds of employees, they just didn't come back! They all want the BIG well-known company instead of the small one.
I speak from India - service capital of the world - a nation full of monitorholics.
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