The $40,000 Experiment

Shoemoney started a thread over at DP about his "$40K experiment".

Basically, he's throwing a total of $40,000 ($10,000 each) at AdWords, Yahoo/Overture, AdCenter and AdBrite and plans to post about the results in his blog. He's also soliciting questions - i.e. do you want to know about something other than the overall ROI of each campaign?

From the post:

"March 1st I started campaigns on adwords, yahoo search marketing, msn adcenter, and adbrite each for $10,000.00 budgets for the month of march. All targeted the same keyword except for adbrite where I just did a network run of ads (best bang for the buck).

I directed all these ads to the same affiliate for the same keyword and the results are pretty interesting.

I am now preparing a blog post about it and curious as to what specifics people might be interested in knowing other then basic roi"

If you have questions for Shoe or are just interested in the outcome of his experiment swing by the forums and let him know.

Any guesses as to what campaign ends up with the best ROI? I don't know a thing about his market but will toss out AdCenter as my guess.