You vs Google

Avmango started a thread at the Search Engine Roundtable asking:

"I have a client who currently has their adwords account managed by Google.

They have retained me to sit in on a meeting with Google and the client to basically see where either:

1. Google needs to improve their work
2. Determine how I can take over the campaigns...

The issue are many but.:

A. Google manages for "free" based on their 10K plus a month media spend
B. I obviously charge for my services so I will need to make the case by hiring me beyond the retainer, I will either save them money, or help make them more sales which I am confident I can do..."

I've never gone head to head with Google to try and win over an account but I think it would be fairly *easy* to do. Show the client how you can give them more value and a better return - I've seen some of the campaign work Google does for clients and it's not the best work I've seen out there...

Anyway, swing by the forums if you've walked this road before and help Avmango out.