PPC Discussions

Talking paid search...PPC, CPM, PPA and everything in between.

Friday, February 10, 2006

Overture More Effective than AdWords

Another DP thread, Google vs. Overture/Yahoo Marketing , is a comparison between Yahoo's PPC marketing program vs. Google's PPC program.

To me this thread demonstrates that different programs work better in different markets. If I were to write a comparison it would be the exact opposite of what was written in jcfinc's thread - I find the Yahoo/Overture system to almost completely ineffective in comparison to AdWords (and even AdCenter at this point!)

Anyway, it's Friday and I figured since I never post anything positive about Overture/Yahoo I'd slide this one in.

Have a good weekend everyone.