Overture More Effective than AdWords
Another DP thread, Google vs. Overture/Yahoo Marketing , is a comparison between Yahoo's PPC marketing program vs. Google's PPC program.
To me this thread demonstrates that different programs work better in different markets. If I were to write a comparison it would be the exact opposite of what was written in jcfinc's thread - I find the Yahoo/Overture system to almost completely ineffective in comparison to AdWords (and even AdCenter at this point!)
Anyway, it's Friday and I figured since I never post anything positive about Overture/Yahoo I'd slide this one in.
Have a good weekend everyone.


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