Frustrated and Need Advice

Reading over at Digital Point today I came a across a thread by Ian - Hey guys, frustrated and need advice.

Ian says:

" I've been looking to grow our business using PPC campaigns, and have been experimenting with Adwords both on a PPC level, and with CPM Site campaigns. I've been focusing now more with search ads with keywords related to our site and the products we're trying to sell.

Our conversions have been around 3% from organic search results, so I'm frustrated with my experience so far with Adwords as so far after two days I've spent a bunch of money with no return.

My next step is to try and run a campaign with Overture, however I've found the interface tedious to use, and obviously as everyone knows you have to wait for the campaign to go live. However, I've also read that e-commerce sites have enjoyed success with a lower cost per sale using it."

Basically Ian's looking for some advice from people who have already blazed the path using PPC to promote and e-commerce site.

Think you can help? Stop by and let Ian know your thoughts.