Conditional AdWords Ads

I spent the past weekend doing a ton of campaign work in AdWords. While creating and revising hundreds of campaigns I started wondering why AdWords doesn't have any "conditionals" you can assign to ad groups or campaigns.

I set up a ton of "test" ad groups. By test I mean an ad group that may or may not work. If the ad group is for a new product or service that I don't have experience in promoting I like to test the market and see what's out there in terms of potential traffic, conversions and competition.

Most of the time these campaigns are short lived. Once they hit certain levels, i.e. meet certain conditions, they are either paused or modified to better maximize the ROI.

Wouldn't it be cool to set up a set of conditions during ad group creation that could accomplish your goals automatically? For example, you could create a new group with the following rules:

Trigger: 10,000 impressions
Variable: Conversion
If less than x% conversion pause/delete campaign
If conversion is between x% and x% continue campaign "as is".
If conversion is greater than or equal to x% raise minimum bid by x% and up campaign budget by x%.

Of course you would be able to break everything down to various levels of detail - i.e. setup different rules for content vs search network.

Maybe some third party apps out there offer this functionality already but I tend to be leery of third party apps right now - AdWords is too important to my business to have "all my eggs in one basket" with a third party management tool.

Will AdWords ever offer this type of functionality in their standard interface? One can wish....