A Common AdWords Misconception Explained

Sort and to the point - there's a great post on the Inside Adwords blog talking about a very common question a lot of AdWords publishers ask:

"I advertise a niche product, and I'm the only advertiser on many of my keywords. I thought I could bid the minimum CPC of $0.01 on those keywords, and have my ad show. Yet, my minimum bid is much higher. What's up with that?"

Have you found yourself asking that question? Check out the answer from the AdWords team on the Inside AdWords blog.