AdCenter Killing AdWords

Anyone who's been following the chatter AdCenter has undoubtedly heard users of the pilot say that while the traffic has been low the conversions have been great. I've said the same thing on a number of occasions...and wanted to share something along those lines today.

I've been running a small test - AdCenter vs AdWords for the past week. While I won't share specific numbers I will make this statement in relation to my test:

Based on current conversion trends if my AdCenter campaign delivered 25% of the traffic (which it doesn't at this time) that AdWords delivers at the same average CPC it would generate 3 times the amount of revenue.

Apply that same metric to a few thousand ad groups....:-)