AdCenter Besting AdWords and Overture(Yahoo)

Quite a few reports circulating today about the "better results" users are seeing with AdCenter in comparison to the other major PPC engines. Quoted from here;

"Were seeing better results on MSN than on Google or Yahoo," Dave Williams, chief strategist of search engine marketing firm 360i, is quoted as saying.

He says the reason is the demographic data, including age, sex and home city, that adCenter makes available - and Google and Yahoo don't, at least not yet.

I've interacted with a few people using AdCenter and no one I've spoken with has bothered with the demographic targeting at this time, at least not on a large scale. I've tinkered with the demographic targeting but with practically no competition on keywords at this time (about 2,000 people in the pilot) I haven't seen the need to use it - just about every keyword I'm bidding on is 5 cents so I'm making money regardless.

The demographic targeting will become more important as the number of advertisers, and CPC's, start climbing later this year and advertisers need to better target their audience.