Ad Denied: "Landing Page Not Relevant"
In anticipation of AdCenter's increased traffic delivery I started adding more campaigns to AdCenter over this past weekend. Because MSN's AdCenter is still beta/pilot I've been adding campaigns slowly based on what's working in other PPC applications.
This weekend I got a taste of AdCenter's ad review process and have to say I'm disappointed. I had a number of ads denied and the reason given was "landing page content not relevant".
I don't know who is making that call but in my opinion they need to reevaluate what's relevant and what's not. The ads/keywords that were denied are my top performers (in terms of conversion) in AdWords and Yahoo...so that tells me the users (people searching) find the landing page content to be VERY relevant to what they were looking for.
I think MSN should let the ads through and let the market sort out what’s relevant and what's not. If the people clicking on them don't find the landing page content relevant to what they are looking for they will not buy and I will discontinue bidding on those keywords.
comments: 2 so far
posted by: Jeremy Mayes
permanent link: Ad Denied: "Landing Page Not Relevant"
2 Comments:
I've just started using AdCenter about a couple weeks ago and have experienced the same thing.
The keywords AdCenter refused are my best performing keywords on AdWords.
I think the AdCenter people are asleep.
I feel your pain. I've had adcenter ads approved that have incorrect spellings and improper use of the dynaimic keyword function but in the same approval window had ads for perfectly legit keywords denied.
It has been getting better but there's still a way to go in my opinion.
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