PPC Discussions

Talking paid search...PPC, CPM, PPA and everything in between.

Monday, January 16, 2006

What Exactly Would I be Targeting?

Here's a copy of a post I made over at Digital Point:

"I was putting together a cpm campaign today. I typed in the domain I wanted to advertise on and as usual Google suggested some other "related" sites I may be interested in.

One of the results was displayed as googleadservices.com. When I clicked the link it took me to:

http://emailcontent.googleadservices.com/ca-ziffdavis_newsletters_400x420/VnlkQOKQEbraNJzSqYYH/PW060105

Any idea what the heck that is?"


I know Google has done/is doing some testing with integrating AdWords ads into e-mails, specifically e-mail newsletters. That still doesn't explain why the url posted above would be included in a site recommendation list when setting up an AdWords CPM campaign.

More discussion at the Digital Point Forums.