PPC Discussions

Talking paid search...PPC, CPM, PPA and everything in between.

Saturday, January 07, 2006

Tracking Content and Search Clicks in AdWords

The AdWords team did a nice write up on tracking content and search clicks if you're using a 3rd party analytics solution to analyze your weblogs.

I started playing around with this about a week ago and have enjoyed seeing a new level of detail in my reports relating to my AdWords campaigns. It's been very helpful in identifying some areas within my content enabled campaigns that could use a little more attention.