Targeting for AdWords CPM Campaigns

An area of concern for a lot of companies is their image on the web. They want a strong presence, but want more control over where their ads will appear than Google currently offers.

A good example is a company that wanted to run a site targeted CPM ad campaign on a handpicked network of sites that display Google ads (Adsense). While they want maximum exposure - and know that Google can give them that - they don't want to advertise on sites that may publish material that is critical of their service, or, where competing ads may detract from their message.

Google is working on an automated solution for that issue. Quoted from a Business Week article:

"ad sales manager for financial services Jerry Canning lets it be known that Google is working on an algorithmic lever that advertisers might pull in the future to keep their ads from running next to blue or just pinheaded consumer-generated postings"

When it's ready, that will be a great feature for CPM advertisers to take advantage of. Instead of simply saying "run my ad on sites a, b & c" an AdWords user could say "run my ads on sites a, b & c...as long as "x" isn’t present."

Cool stuff.