Leaders in PPC Management in the Industry

Happy Friday to everyone.

There's a small thread (3 posts total) running at Webmaster World where the opening poster, Jmez, asks: "Does anyone have any insight as to who the leaders in the industry are for managing paid search?" The only reply Jmez has received so far is from someone who works at a PPC management company.

The thread/question got me thinking....who are the leaders in this industry? Do you think we even have any real "leaders" in the PPC management industry yet? The PPC management industry is still relatively new and it seems to me that new players are emerging on an almost daily basis. There are some large companies that manage PPC, but a lot of the new players are either independent or part of small start ups.

I can see advantages to working with a larger PPC management company, but, can also see some distinct advantages when working with smaller, independent PPC management firms.

Do you think the industry has matured to the point where we have clear cut PPC management leaders?

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